Before I tell you about Brian’s produce market, I need to tell you about my first encounter with inflation. Yesterday, while filling up my car with gas, I went inside the store to get a Coke. I reached inside the cooler and grabbed a $2.89 Coke. I am guessing the young man at the counter thought I was a little touched in the head when I smiled at him and said, “You know these things used to be 5 cents.”
I walked back to the car and realized I had not mentioned to him that the 5-cent Coke was in 1958, when I was eight years old. In my formative days, my mom gave me a 10-cent allowance every Saturday. I guess, gave, is the wrong word because I had a list of chores that had to be completed before she put that dime in my hand. But, the point is, a Coca-Cola really was five cents in those days, until one Saturday they were six cents. It hit me real quick that if I paid the shockingly high price of 6 cents for my Coca-Cola, I would not be able to also get my usual 5-cent popsicle or my alternative 5 pieces of penny candy. I am fairly sure that at age eight, I had never heard the word quandary, but I sure was in one. As most eight-year-old boys would do, I streaked home in a panic. But without a Coke, a popsicle, or any candy. My solution was simple: find my mom and demand more money for my allowance.
“Sure,” my mom replied. “But more money comes with more chores.” Imagine my shock at that statement, but I quickly decided I could deal with the situation. Looking back, I guess she took the opportunity to sneak a life lesson in on me.
Now, you already know I took my first quarter and zipped as fast as I could to that same store. I grabbed a Coca-Cola, a popsicle, and all the penny candy I could carry, plus a cookie. When the lady behind the counter said I owed her 21 cents, I stood there dumbfounded because I had not spent my entire quarter. I started pointing and asking, “How much?” But no matter how hard I tried, I could not get my total to 25 cents. After a few minutes, the lady behind the counter said, “Son, you don’t have to spend all your money here today.” Now, friends and ride-about partners, that thought had never once crossed my eight-year-old mind.
About that same time in my life, my dad decided we needed to go on a trip to the mountains. But in those days, a trip to the mountains was different. By that I mean crooked roads. I am talking about old-time crooked, with every other curve a hairpin. A hairpin curve bent back so hard you could see your own taillights, and, oh yeah, no side rails. That called for slow going, and mountain folks knew it, so they set up roadside stands and sold fresh farm produce. Of course, there were also jars of jelly, fresh-out-of-the-oven apple pies, and, at harvest time, there were bushels of corn. They called themselves peddlers. They are mostly gone nowadays, but we found a farmer named Brian, and he comes from a long line of peddlers who sold what they grew straight to the public.
Nowadays, fancy culinary magazines call it “from farm to table.” Here at Hump Mountain Produce, Brian does things just like his uncle, his great-uncle, and his dad. In fact, Brian is well schooled in the art of peddling; his school bus dropped him off at his uncle’s roadside stand. Today, he farms and operates a produce market inside this brick building at the base of Hump Mountain. For about fifteen years, he has been making a living giving below-market prices to his customers.
A couple of years back, my wife and I hit the jackpot when we drove up to Brian’s produce market as he was unloading corn that was pulled an hour earlier. My wife insisted we grab a half dozen ears and head straight for the house. Being born and raised in the city, I had never experienced eating what farmers called “same-day corn.” That means the ear of corn was pulled and eaten the same day. Two weeks later, when we found out he was going to pull corn the next morning, we met him at his produce stand and snagged thirty-six ears. We invited a bunch of friends over to sit on the front porch to shuck, grill, and eat some same-day corn. Check out Brian’s video to learn about some other long-forgotten produce secrets.
Brian’s produce building is filled with his blue-ribbon pickled products that you will never find in your grocery store. And yes, that includes pickled corn. And yes, they are pickled in a state-certified kitchen.
“Farming is tough in the high country,” says Brian. “Nothing can start to grow until the soil hits sixty degrees. Even with that you are likely to get a late frost and have to replant.”
Here is the part you should know about Brian: when the season winds down, Brian carries his excess to Feeding Avery Families, so nothing goes to waste. As Brian put it, that’s the good thing about Avery County: your neighbors are going to help you, and you are going to help your neighbors.
Just before we wrapped up the video, Brian told us a mountain farmer can feel the shucks on an ear of corn and tell how cold the upcoming winter will be. ???, yep, that is what we both said.
Climb into our backseat — subscribe and ride along with Alton & Jason every week.


